涓€銆佷粈涔堟槸浜氶┈閫婃柊鍝佸箍鍛婏紵
浜氶┈閫婃柊鍝佸箍鍛婃槸涓€涓箍鍛婃湇鍔★紝鏃ㄥ湪甯姪鍗栧鎺ㄥ箍鍏朵簹椹€婃柊涓婃灦浜у搧銆傝鏈嶅姟鍏佽鍗栧鍦ˋmazon鎼滅储缁撴灉涓负鍏舵柊浜у搧鍒涘缓骞垮憡锛屽苟鍦ㄦ湁鍏崇殑鎼滅储鏌ヨ涓樉绀哄畠浠€傚綋娼滃湪瀹㈡埛鐐瑰嚮骞垮憡骞惰喘涔板晢鍝佹椂锛屽崠瀹堕渶瑕佹敮浠樹竴瀹氱殑骞垮憡璐圭敤銆?/p>
浜屻€佷簹椹€婃柊鍝佸箍鍛婄殑鏀跺彇鏂瑰紡
浜氶┈閫婃柊鍝佸箍鍛婄殑鏀跺彇鏂瑰紡鍩轰簬鐐瑰嚮浠樿垂 (CPC) 妯″瀷銆傝繖鎰忓懗鐫€鍗栧鍙渶鍦ㄦ綔鍦ㄥ鎴风偣鍑诲箍鍛婃椂鏀粯璐圭敤锛岃€屼笉鏄湪骞垮憡灞曠ず鏃舵敮浠樿垂鐢ㄣ€傛澶栵紝鍗栧鍙互璁剧疆鍏舵瘡娆$偣鍑荤殑鏈€澶ц垂鐢紝浠ョ‘淇濅粬浠殑骞垮憡棰勭畻寰楀埌鍏呭垎鍒╃敤銆?/p>
涓夈€佷簹椹€婃柊鍝佸箍鍛婄殑璁$畻鏂规硶
浜氶┈閫婃柊鍝佸箍鍛婄殑璐圭敤鏄牴鎹箍鍛婂崟鍑荤巼 (CTR) 鍜屽叧閿瘝鍑轰环纭畾鐨勩€侰TR鏄寚骞垮憡灞曠ず閲忎笌骞垮憡琚偣鍑绘鏁颁箣闂寸殑姣旂巼銆傚叧閿瘝鍑轰环鏄寚鍗栧涓轰笌鍏跺箍鍛婄浉鍏崇殑鍏抽敭璇嶈缃殑鏈€楂樻瘡娆$偣鍑昏垂鐢ㄣ€?/p>
浜氶┈閫婂熀浜庣珵浠峰箍鍛婄郴缁熸潵纭畾骞垮憡鐨勫睍绀洪『搴忓拰鏄剧ず浣嶇疆銆備笌Google AdWords绫讳技锛屽崠瀹跺彲浠ュ湪浠栦滑鐨勫箍鍛婁腑璁剧疆澶氫釜鍏抽敭璇嶃€傚綋娼滃湪瀹㈡埛鎼滅储浠讳綍涓€涓叧閿瘝鏃讹紝璇ュ箍鍛婂皢鏄剧ず鍦ˋmazon鎼滅储缁撴灉椤甸潰鐨勯《閮ㄦ垨鍙充晶銆?/p>
浜氶┈閫婂箍鍛婅绠楃殑鎬昏垂鐢ㄦ槸閫氳繃浠ヤ笅鍏紡璁$畻鐨勶細
鎬昏垂鐢?= 鍗曟鐐瑰嚮璐圭敤 脳 骞垮憡鍗曞嚮鐜?/p>
渚嬪锛屽鏋滃崠瀹朵负鏌愪釜鍏抽敭璇嶈缃簡0.5缇庡厓鐨勬渶楂樺嚭浠凤紝骞朵笖骞垮憡鍗曞嚮鐜囦负2锛咃紝鍒欎粬浠渶瑕佹敮浠?缇庡垎锛?.5缇庡厓 x 2锛咃級鐨勫箍鍛婅垂鐢ㄦ瘡娆$偣鍑汇€?/p>
鍥涖€佸浣曟渶澶у寲浜氶┈閫婃柊鍝佸箍鍛婄殑鏁堟灉
涓轰簡鏈€澶у寲浜氶┈閫婃柊鍝佸箍鍛婄殑鏁堟灉锛屽崠瀹跺簲璇ラ伒寰互涓嬫渶浣冲疄璺碉細
1.閫夋嫨姝g‘鐨勫叧閿瘝锛氬崠瀹跺簲璇ラ€夋嫨涓庡叾鍟嗗搧鐩稿叧鐨勭儹闂ㄥ叧閿瘝锛屽苟灏藉彲鑳藉鍦颁娇鐢ㄩ暱灏惧叧閿瘝銆?/p>
2.璁剧疆姣忔鐐瑰嚮鏈€澶ц垂鐢細鍗栧搴旇鍒跺畾涓€涓箍鍛婇绠楋紝骞朵负姣忎釜鍏抽敭璇嶈缃悎鐞嗙殑鏈€楂樻瘡娆$偣鍑昏垂鐢ㄣ€?/p>
3.鐩戞帶骞垮憡缁╂晥锛氬崠瀹跺簲璇ョ粡甯哥洃鎺у叾骞垮憡鐨勭哗鏁堬紝骞跺強鏃惰繘琛岃皟鏁淬€?/p>
4.娴嬭瘯鍜屼紭鍖栵細鍗栧搴旇灏濊瘯涓嶅悓鐨勫箍鍛婃枃鏈拰鍥惧儚锛屽苟浼樺寲浠栦滑鐨勫箍鍛婁互鎻愰珮鍏剁哗鏁堛€?/p>
5.鍒╃敤鍏朵粬浜氶┈閫婂箍鍛婃湇鍔★細闄や簡浜氶┈閫婃柊鍝佸箍鍛婏紝鍗栧杩樺彲浠ヤ娇鐢ㄤ簹椹€奡ponsored Products鍜孲ponsored Brands鏉ユ帹骞垮叾鍟嗗搧銆?/p>
缁撹锛?/p>
浜氶┈閫婃柊鍝佸箍鍛婃槸涓€绉嶆湁鍒╁彲鍥剧殑骞垮憡鏈嶅姟锛屽彲浠ュ府鍔╁崠瀹舵帹骞垮叾鏂颁笂鏋朵骇鍝併€傚崠瀹堕渶瑕佷簡瑙e箍鍛婄殑鏀惰垂鏂瑰紡鍜岃绠楁柟娉曪紝骞堕伒寰竴浜涙渶浣冲疄璺垫潵鏈€澶х▼搴﹀湴鎻愰珮骞垮憡鏁堟灉銆傞€氳繃杩愮敤浜氶┈閫婃柊鍝佸箍鍛婂拰鍏朵粬骞垮憡鏈嶅姟锛屽崠瀹跺彲浠ュ鍔犲叾閿€鍞噺骞舵彁楂樺叾绔炰簤鍔涖€?/p>